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People are blogging about Epic Armageddon IPA - already!

Does My Bum Look Big in this Barrel? by Melissa Cole

To set the scene for you, a couple of months ago Luke Nicholas from Epic brewery was over here brewing for Wetherspoon's and I met up with him and his mate Colin Mallon (a Scotsman who runs a great-sounding pub called the Malthouse ) had some beers, a bite to eat and an all-round good laugh.

They went back to New Zealand, we did the Facebook thing to stay in contact and I didn't think much more about it - until a tagged photo of a barrel appeared with my name on it on Colin's page, which I found a little odd/slightly insulting!

Basically, inspired by Pete Brown's new book Hops & Glory (which I've mentioned previously), Luke & Colin cooked up the idea to put two wooden casks of beer onto the New Zealand Interislander Ferry for six weeks to see what effect it has - the decided that the barrels should be named after Pete and myself, which is sweet... I think!

from the blog Taking the beard out of beer! - A Girl's Guide to Beer

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Whatcha gonna do, Brother?

Whatcha gonna do, brother, when the hoppiest beers in the country run wild on you?

The Second Annual West Coast IPA Challenge: Battle of Champions has rightly been likened to a huge title bout with two cocky contenders out to win the spoils of victory and, perhaps more importantly, bragging rights over the other for a whole year.

This year, the Challenge kicks off on July 17 at Malthouse with Hallertau’s specially brewed Maximus Humulus Lupulus squaring off on tap against Epic’s brilliantly named Armageddon.

from The Malthouse blog

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An these have been re-blogged here The Epic Journey Has Begun

An Epic Tale - Kia Ora, July 2009

If you don't get a chance to travel this month on Air New Zealand then here is the article from Kia Ora, inflight magazine

[CLICK IMAGE TO GET A BIGGER SIZE TO READ IT]

[VIDEOS] Coverage from Epic Beer in the UK

Over the last few weeks Epic Beer has produced and had uploaded a significant amount of video. So below is a collection of what has been posted, much of it relating to the recent brewing adventure in the UK when I was there brewing a batch of Epic Pale Ale at the Everards Brewery in Leicester for the JD Wetherspoons International Real Ale Festival.

Say tuned for more of the epic adventure of brewing in the UK. Videos will be first uploaded to the Made From New Zealand YouTube channel and then the EpicBeer channel, so subscribe to both and get notified when there is more to watch.

Epic Beer Adventure Part 6 - Made From New Zealand


Epic Beer Adventure Part 5 - Made From New Zealand


Epic Beer Adventure Part 4 - Made From New Zealand


Epic Beer Adventure Part 3 - Made From New Zealand


Epic Beer Adventure Part 2 - Made From New Zealand


Epic Beer Adventure Part 1 - Made From New Zealand
Hidden as an Easter Egg on the inter-webs somewhere. Can't give away everything for free. You have to earn it. If you can find it you deserve to see it.
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OTHER RECENT VIDEO

Wellington Beerfest - Epic Beer - Luke Nicholas, Interviewed by Haydn Green - Public Address


How To Make Beer - Epic Beer Styles - Made From New Zealand


Epic Beer - Think Small - Made From New Zealand


Luke Nicholas - Friday Show Epic Beer Interview - Made From New Zealand


NZ Beer Fest kicks off in Auckland
This video is stored at the 3news.co.nz website
Featured on Sunrise on Friday 13th March, the day before the New Zealand Beer Festival. Head into the 2 minute mark where they taste Epic Pale Ale and Rod Cheeseman says "I love this one alot, actually its one of my favorite beers" as he is pouring a large serve of Epic Pale Ale

Hot News - Epic Pale Ale - Kia Ora, Air New Zealand in flight magazine

Epic Beer - Profile Video

This is an Epic Beer profile video thanks to the guys at Made From New Zealand

Mayhem to be unleashed on Summer Beer Festivals

As New Zealand begins a long, hot summer of beer festivals, Epic Brewing Company announces the welcome return of their most famous limited edition festive brew – Epic Mayhem.

This 6.2% hoppy strong ale has been brewed only twice before, once in 2006 (when it won Gold and Best in Class for Festive Brew at the BrewNZ Beer Awards) and again in 2007. It will be on tap for a limited time at selected venues and beer festivals around the country. This year for the first time it will also be available in bottles. The 2009 Mayhem will be sold in the same distinctively tall 500ml bottle which Epic Pale Ale and Epic Lager already use.

Head brewer Luke Nicholas says that Epic Mayhem is a beer that will challenge the senses. “Epic beers are increasingly available at supermarkets, bottle stores and bars. People are starting to discover that beer can be much more than just a cold and fizzy beverage. It can have aroma and flavour too. It should have aroma and flavour! Mayhem takes this up a notch with its hop-fuelled intensity.”

Epic Brewing Company is a brewery which has always loved and celebrated hops. Hops grow on a flowering vine and are used to give beer aroma, flavour and bitterness. Mayhem is packed full of US-grown Cascade and New Zealand-grown Riwaka hops. The bottle label boldly states that there are 26 hops in every bottle of Mayhem. That is outrageous given that most beers sold in this country have the equivalent of a single hop.

“Mayhem simply shouts hops at a time when hops are in short supply globally and prices are at record levels. At Epic, we know there are two ways to respond to these tough times. Brewers could cut back and hope no one notices the lack of flavour. Or brewers could do what we did, ramp up the hops to celebrate everything that we love about them – the punchy aroma, the sweet citrus flavour and the lingering, refreshing finish,” Luke says.

Epic Mayhem will be shaking up the beer reality of Kiwi drinkers at the following beer festivals:

14 February – Kumeu Beer Wine & Food Festival – Kumeu Showgrounds
28 February – New Zealand Beer Festival – Waitangi Park, Wellington
14 March - New Zealand Beer Festival – Ellerslie, Auckland

Free as in Beer is Good, Good Beer is Better

But now, take notice. Epic is producing the best beer in NZ. And to be fair, these days that is saying something. Friday night drinks at work has changed a little. We have Epic in stock, but it runs out fast. Various strategies are evolving to ensure a constant supply to EPA drinkers. My current tactic is to … keep myself well supplied.

Epic brewer, owner and good fellow Luke Nicholas doesn’t market his beer. Not overtly anyway. He does it in a geek, this is good have some free…tell a friend sort of way. Luke has a blog, but he also twitters, Facebooks, Flickrs, seeks out systems administrators as influential beer drinkers, and, dubiously, Air New Zealand pilots.

That’s clever. But to be successful in this approach, Luke has to be more than clever. Like good FOSS, his beer has to be good. And Epic is bloody good.

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